The Surprising Qualities of Today’s High-Performing Marketing Teams
New CEB research reveals five profiles of Marketers that are common to all industries and fields of marketing:
- Adapter: Loves learning and innovating.
- Connector: Loves data, networking and new experiences.
- Doer: Loves clear direction and being dependable.
- Fast Mover: Loves fast action and quick decisions.
- Focuser: Loves achieving high-level, long-term goals.
While each profile exists on most marketing teams today, performance
varies widely between types.
And, even more problematic - most Marketing executives are hiring for the wrong profile.
Learn more in our report by completing the form to the right.
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