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The Surprising Qualities of Today’s High-Performing Marketing Teams

Key Findings

New CEB research reveals five profiles of Marketers that are common to all industries and fields of marketing:


  1. Adapter: Loves learning and innovating.
  2. Connector: Loves data, networking and new experiences.
  3. Doer: Loves clear direction and being dependable.
  4. Fast Mover: Loves fast action and quick decisions.
  5. Focuser: Loves achieving high-level, long-term goals.

While each profile exists on most marketing teams today, performance varies widely between types.

And, even more problematic - most Marketing executives are hiring for the wrong profile.

Learn more in our report by completing the form to the right.


About CEB


CEB is the leading member-based advisory company. By combining the best practices of thousands of member companies with our advanced research methodologies and human capital analytics, we equip senior leaders and their teams with insight and actionable solutions to transform operations. This distinctive approach, pioneered by CEB, enables executives to harness peer perspectives and tap into breakthrough innovation without costly consulting or reinvention. The CEB member network includes more than 16,000 executives and the majority of top companies globally.